Fashion Targets Breast Cancer

Fashion Targets Breast Cancer® (FTBC), a charitable initiative of the Council of Fashion Designers of America/CFDA Foundation is dedicated to raising public awareness and funds for the fight against breast cancer all over the world. The CFDA engaged The Villency to produce a custom blended t-shirt and accessories. In addition, Villency developed the e-commerce website for the new initiative that utilized its proprietary global fulfillment platform and centralized order execution that had previously spanned ten countries.